kendrick lamar merch is a major part of music’s current style renaissance. Whether it’s in a Balenciaga jacket or a double-denim look from Maison Margiela, the rapper is constantly pushing the boundaries of his fashion choices. His merch offerings reflect this same forward-thinking attitude, with designs that blur the lines between sports culture and art.
The Compton MC is set to perform at the Super Bowl halftime show with SZA on February 9, and his creative agency, pgLang, has already released gear to celebrate the occasion. Designed by rising Mexican-American fashion designer Willy Chavarria, the limited-edition SB 59 Halftime Collection includes a covetable black satin bomber jacket that’s currently selling for an eye-watering $750.
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In addition to the jacket, the collection also features a “Foot Up on the Gas” T-shirt and a pullover hoodie made in soft cotton jersey, with proceeds from the purchase aiding wildfire relief efforts in California. The pieces showcase a clean and modern aesthetic that’s distinct from typical sports-themed merch, with subtle graphics that don’t shout out the phrase “LVIII.”
Fans can shop the collection now at Fanatics, which offers a wide variety of Eagles merchandise, including this Jalen Hurts Funko Pop! and this Saquon Barkley puffer jacket. The pgLang-designed merch is available online and at select stores across the country. In addition to the official Kendrick Lamar Store, the brand also partners with third-party retailers and concert venues to offer exclusive merch. Keep up to date on the latest releases by visiting the official website.