Regardless of the industry, there are steps you can take to minimize the number of chargebacks you receive. A good prevention plan can save you a great deal of money, time, and frustration. In fact, the statistics are staggering.
How do you prevent chargebacks on eCommerce?
First, understand that chargebacks are not a one-size-fits-all situation. Each merchant should make a plan to prevent chargebacks. These plans should vary, from a simple email to a comprehensive fraud prevention program.
Next, it’s important to understand how to use the various tools available to you. It’s also vital to learn how to respond to chargebacks. The best way to do this is to ensure your customers have access to accurate, up-to-date information. One of the most important things you can do to prevent chargebacks is to make sure your refund policy is clearly displayed. This will help you avoid a dispute if your customer has a genuine complaint.
Another step is to make your shipping policy as easy to find as possible. Make it clear on your website and in emails to keep customers informed during the shipping process. Ideally, make the cost of shipping visible to your customers.
Finally, don’t forget to offer free shipping on returnable items. Many consumers are frustrated when they get their order only to discover that they can’t get it back. By offering free returns, you’ll be less likely to incur the high fees that come with chargebacks.
Lastly, a comprehensive fraud prevention plan is the best way to protect your business. However, a good prevention plan can only go so far.