Search engine optimization seo for attorneys is a form of online marketing that helps to increase the number of visitors to your website by obtaining high-ranking placements in the organic search results. The higher your law firm’s organic rankings, the more qualified traffic your site will receive.
SEO Cost for Attorneys
There are several factors that affect the cost of attorney SEO services, including: where you practice, your service area, and the type of legal service you offer. If you are expanding your business into a new city, the SEO agency may need to use more resources and tools to rank you in that city for multiple keywords and phrases.
Invest in Strategic Content
Your law firm’s website should contain rich strategic content, such as blogs, whitepapers, case studies, videos and guest posts. This content should help your target clients understand more about your practice and why you are the right lawyer for them.
Winning the Case for Your Law Firm: A Guide to Effective SEO for Attorneys
Build a Strong Backlinking Strategy
Link building is a crucial component of SEO for attorneys. This involves getting a variety of high-quality, authority websites to point to your law firm’s website. The more backlinks your law firm has, the more search engines will take notice and improve your ranking in SERPs.
A Good User Experience is Key
A well-designed and mobile-friendly law firm website is an important part of a successful SEO campaign. Ideally, your site should be fast-loading, have great user experience (UX) and provide easy access to the information potential clients need to make a decision on hiring you.